Monday, October 26, 2009

Burger King Augmented Reality Banner


Cool beans. In order to promote the addition of the bigger and meatier double cheeseburger into the dollar menu, Burger King, working with agency Crispin, Porter + Bogusky, made an augmented reality banner. It works just like the Croquette Awards augmented reality award we saw some months ago. Users hold up a dollar bill to the web cam to get their augmented reality burger. There are also some surprises if you flip the dollar bill around too much. Nice work, and a good indication of where internet campaigns are going.

1 comments:

Anonymous said...

would i get anything if i showed my penis?