Wednesday, July 15, 2009
Moonpander, You're Going Back!
A campaign created by Torke Guerrilla and Torke 2.0 for National Geographic's special programming on the 40th anniversary of the moon landing. The stunts were inspired by the video produced for the event, a satirical PSA that jokes with the outdated technology of the first moon lander. The campaign consists of flyposting in toy and gadget stores as well as installations around Lisbon's central points demonstrating the area occupied by the computer that supported the moon lander. And the star of the bunch is a celebratory event for the 40th year anniversary that will take place on July 20 in which the Moonpander will be sent back to the moon.
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