A guerrilla campaign by London creative agency Jack Liberties for the launch of Green Day's 21st Century Breakdown album which came out on May 15. Projecting the phrase 21st Century Breakdown on St. Paul's Cathedral is clever and gutsy on so many levels.
wow, that's so freaking cool! I LOVE Green Day! It gets me excited to see small things like people wearing T-Shirts or them on the covers of magazines or on TV, but this is AMAZING!
Do you love Green Day? Are you a RockBand fanatic? Download three exclusive tracks from Green Day's new album, 21st Century Breakdown, for your RockBand. Visit rockband.com for more info.
10 comments:
wow, that's so freaking cool! I LOVE Green Day! It gets me excited to see small things like people wearing T-Shirts or them on the covers of magazines or on TV, but this is AMAZING!
that is so cool,
i would have like,
had a heart attack if i saw it in person!
:)
i loveeee green day.
wow thats so cool!
I <3 GREEN DAY!!!
AMAZING! and pretty much permanent!!! =P
emm, the last two ones are real right? well I also love green day really much, and I'm gonna pulverize somewhere in my city of the damned!
That's some pretty creative marketing. I love Green Day and I find this hilarious. I wonder if Warner realizes it isn't necessary...
That is truely awesome....what punks lol!
they did the same thing as in the bottom two pictures in glasgow, it was amazing!! (:
hey! I´m from Argentina! :D
I ♥ Green Day, they´re my life
Take care
Ashe.#
Do you love Green Day? Are you a RockBand fanatic? Download three exclusive tracks from Green Day's new album, 21st Century Breakdown, for your RockBand. Visit rockband.com for more info.
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