KLM Man Sitting On Air

For the launch of their Economy Comfort Product KLM put a man sitting on air in Manchester Airport. The man is Ramana, a magician from the Netherlands. He looks to be comfortably sitting on air and reading a newspaper while passersby look in awe at the magician. The mechanism used is a chair installed inside the clothing which holds him up the way he is.


And here's another similar action done for Bancorbras in Sao Paulo in 2008.

KLM Economy Comfort Plus ürününün lansmanı için Manchester Havaalanına havada oturan bir adam koyar. Bu sihiri yapan adam Hollandalı hokkabaz Ramana'dır. Ramana havada rahatça oturmuş gazete okurken geçenler şaşkınlık içinde bakıyorlar. Kullanılan teknik kıyafetin içine monte edilmiş bir sandalye mekanizmasi.

Akıla bir de 2008'de Sao Paulo Brezilya'da Bancorbras için yapılmış gerrila geliyor.

Anti Domestic Violence

A social activist ambient media example made by PromoFactory in Seoul, Korea addressing domestic violence. They put stickers on the edges of the door, making it look like a scared child is watching inside his parents fight from the doorway. On the other side of the door is the perspective of the child, showing the parent's fighting.

Aile içi şiddetin çocuklar üzerindeki etkisini gösteren ambient medya uygulaması PromoFactory Seoul Kore tarafından hazırlanmış. Kapının iç ve dış kenarlarına yapıştırılmış stikerlar sayesinde, içeriden bakıldığında, kapı aralığından ailesindeki şiddeti izleyen çocuk, dışarıdan bakıldığında ise içerideki şiddet görünüyor.

WWF Ice-poster

Vote Earth is an initiative by the WWF, urging the world's leaders to address global warming. For this campaign Ogilvy made an outdoor out of ice, calling people to vote urgently before the ice melts. The outdoor got a lot of attention and brought Portugal into the 8th place out of 50 countries participating in the vote.

Acil bir şekilde buzulların erimesinin durdurulması için, erimeden dünyaya oy verin. Ogilvy Lisbon Portekiz'den WWF Buz-poster, şehrin merkezi bir noktasına yerleştirildiğinde erimeye başlayarak dikkat çekmiş, stres yaratmış ve Portekiz'i oylamaya katılan 50 ülke arasında 8'inci sıraya yükseltmiş.

Hygiene Color Bleach

An outdoor for Hygiene Color Bleach by McCann Worldgroup in Bangkok. To demonstrate how fast the detergent gets rid of stains, the outdoor is designed using a visual illusion technique. When you look from far you see the stain, as you come closer the stain disappears.

Hygiene Color Bleach için McCann Worldgroup Bangkok'un outdoor uygulaması. Ürünün lekeleri ne kadar hızlı çıkardığını anlatan uygulama görsel ilüzyon tekniği kullanılarak tasarlanmış posterle desteklenmiş. Uzaktan bakıldığında leke görünüyor, yaklaştıkça kayboluyor.

What's In The Box?

Currently there is a huge box in the center of Istanbul with the following copy "What is in the box?" The box sends you to a website herseyonunicinde where you can guess what's inside to win a vacation for your family. Well, judging from the present and the images on the website I'm thinking the concept is around "family"! One of the few examples of buzz marketing from Istanbul linking a street action to the web. via elmaaltshift


Su anda Taksim'de kocaman bir kutu duruyor ve üzerinde "Bu Kutuda Ne Var?" yazıyor. Kutunun üzerindeki herseyonuicinde websitesini not ediyorsunuz, evinize gidip websitesine giriyorsunuz ve kutuda ne olduğunu tahmin etmeye çalışıyorsunuz, böylece aileniz için bir tatil kazanma şansına sahip oluyorsunuz. Hediyeye bakılırsa kutunun içindeki "aile" konseptiyle alakalı olsa gerek. Istanbul'dan bir sokak aktivitesini web'e bağlayan buzz marketing örneği. via elmaaltshift

Massagevertising

An individual guerrilla marketing effort. The business card of masseuse Jackie Wright does exactly what it promises, massages your fingers.

Bireysel bir gerilla marketing örneği. Masör Jackie Wright'ın kartviziti, parmaklarınıza masaj yaparak vaat ettiği servisinin küçük bir örneğini veriyor.

Mercedes Gullwing Billboard

For the launch of its new car Gullwing, Mercedes-Benz uses traditional media in a different way. Made by the Hamburg agency Jung von Matt/Alster applies a little trick to the simply designed billboard to replicate the car's model.

Mercedes-Benz lansmanını yaptığı Gulwing modeli için geleneksel medyayı görülmemiş bir şekilde kullanmış. Hamburg'da Jung von Matt/Alster ajansı tarafından tasarlanan, basit bir poster görünümlü reklam duyurusu, farklı bir billboard kullanımıyla gereken mesajı iletmiş.

Mildred's Temple Kitchen Valentine's Day Stunt

Mildred's Temple Kitchen, a restaurant in Toronto, to promote Valentine's Day came up with the idea of inviting couples to have sex in its bathrooms. They make the following mention on their website: "Have you given any thought to moving beyond the bedroom?" In addition, emails were sent out to restaurant customers with similar implications.

Toronto'da bir restoran, Mildred's Temple Kitchen Sevgililer gününde müşterileri restorana çekmek için onlari restoranin seksi tuvaletlerinde beraber olmaya çağırıyor. Websitelerinde yazdıkları: "Yatak odasının dışına çıkmayı hiç düşünmediniz mi?" Ayrıca müşterilere email atıp davetlerini benzer bir şekilde ima etmişler.

Let's Celebrate

Today there are two lovely news to share with you my beloved reader(s) (There are at least 3 out there I know it!) Firstly, a warm welcome to dear friend and colleague Gulriz Buberoglu as a new collaborator to Urban Snack. She is the Istanbul counterpart, she loves guerrilla and all types of creative communication and she’s excited to have a digital notebook to jot down some inspiring things she sees out there.

Secondly, we have discovered that a huge group of people in Turkey have petitioned to have Urban Snack published in Turkish (poor guys, they’ve never heard of google translator) To be able to answer to this demand we are now off taking Turkish lessons. We’ll be back in the next post with two languages.

Ashton Kutcher Vday Gift Gimmick

An Ashton Kutcher effort at social media campaigning for his new movie Valentine's Day. He's asking people to make videos about the best and the worst Valentine's day gifts they have received, upload the videos onto youtube and tag them vday gift (he's such a tweethoe). What is he going to do with the videos? He's going to pick the best and worst 10 videos and make a guide about what are the best and worst gifts! woohoo! So?

Best Buy Recycled Billboard

A billboard in New York Times Square by Best Buy electronics. It's promoting their latest recycling program, e-cycle "No matter where you bought it, we'll recycle it". Nice green idea and cool application.

Rock Paper Scissors Augmented Reality

Yet another augmented reality, totally pointless and fun. This one is for loners, those that don't even have friends to play rock paper scissors with. You put your tshirt on and go on this site and start playing. I like the dog in the video, and of course the guy on the toilet.

Augmented Reality Cosmetics

Of course it's the Japanese that did this first! In a department store in Japan there is an augmented reality mirror where you can try make up from Japanese cosmetics brand Shiseido. After taking a picture of your face you can choose different color lipstick, blush, eyeshadow, etc. If it looks good, you buy it, if it doesn't, well you've just spent half an hour packed with fun trying on virtual makeup.

The Influencers 2010

The Influencers Festival will be held in Barcelona on February 4 - 6. The 6th edition of the festival addressing non-conventional communication in the contemporary world will feature celebrity pranksters (with a cause), tactical media artists, computer games modders, hi-tech donkeys, extreme bicycling gangs, atomic sculptors, ads' kidnappers, and media transformers. For more juicy info

The Influencers 2010 from ziga-zaga on Vimeo.

Ambushing Hate Protests

What a nice way to ambush the retarded hate sign originator Westboro church's latest attempt at protesting Twitter at its San Francisco headquarters. I absolutely love this event. The hate signs were ambushed with signs of absurdity. These signs make as much sense, if not more, than the original hate signs. Needless to say the "god hates fags" sign originators were not happy, judging from their pseudo-illiterate diatribe on their hate website. I was promised Donuts, damnit! via

Ogilvy Idea Shop

Ogilvy will set up shop for 3 days in London offering its expertise to the public. It's a very smart PR technique, but even smarter research tool. The shop is open as they say "to anyone and everyone"... but here's how that sentence continues "from small businesses and social enterprises to charities and art projects." And you have to book your 1 hour slot in advance, which I assume is a good screening process for Ogilvy. In any case, it works well for both parties, Ogilvy gives creative solutions to businesses, and in return gets good ideas and research material about what's happening out there in the entrepreneurial and art world. Good way to step outside of the office and see what others are doing.

La Puerta

Stop motion work by Sam3 (no idea who it is, but it seems like soon we'll know). It goes to show how important audio work is. There's a moment of beautiful flow in the middle, which looks like the subject is sliding from door to door.

Light Writing Proposal

Long time no write!
Here's a guy that escapes the cliche of dropping a diamond ring into the wine glass, or hiding it in the petit gateux. That sort of thing is for fat people.
The light writing proposal took Derick Childress 3 days of good planning and accommodation in a hotel in North Carolina. Light graffiti is definitely a trend these days, just like glow in the dark skeleton clothes are in music videos.
The technique is one that involves taking long exposed pictures of a light source creating a streak of light. Nice work Derick. And from the looks of it Emily said yes, since on their site you can donate a dollar to the young couple.

Light Writing Proposal from Derick Childress on Vimeo.

Happy New Year

Christmas / New Years card by Torke.

Follow The White Rabbit

A campaign by Fallon to promote the 2 hour movie special of Alice, on Syfy Channel. Fallon decided to focus on the white rabbit as they claim this is the character that people most remember from the film. There were white rabbits walking around in New York as well as a beamvertising of the rabbit which you could then follow onto the web.